Incarcerex Spoof Parodies Drug Ads

Nothing like a parody to highlight the very stylized way pharmaceutical advertising evokes our anxieties. Whatever you think of the war on drugs, this video spoof touting the made-up drug Incarcerex nails the images and tones commonly used to hook consumers.



Want more? Check out last year's video on "motivational deficiency disorder" from Australia. A clever spoof that's almost too subtle about its major point--which is the creeping medicalization of many challenging, if otherwise normal, parts of life.