Seminar: How the Press Covers Nutrition

Interested in how the media covers nutritional issues? I'll be one of the panelists this Sunday afternoon at a session of the big Experimental Biology annual meeting in Washington, D.C.

Not sure if any of it will be available on the Web, but I'll be sure to summarize the experience in a future post. Later Sunday evening, I'll be accepting an award from the American Society for Nutrition for my reporting on nutrition issues in TIME Magazine. (See especially "The Real Story about Low-Fat," which I wrote in February 2006.)

Here are the details for the afternoon session from the EB meeting catalog:

110. ASN PUBLIC INFORMATION COMMITTEE MEDIA TRAINING SESSION: COMMUNICATING COMPLICATED SCIENCE: THE WOMEN’S HEALTH INITIATIVE AS A CASE STUDY Special Session SUN. 3:00 PM—CONVENTION CENTER, ROOM 150A

Session Goals/Objectives: After this two-hour session, attendees will have a working knowledge of how journalists approach, research, and source their stories and articles. Attendees will learn how to put a media relations plan together and why having a plan is critical when communicating complicated nutrition science

Part I: Panel Discussion Moderator: N. Wellman, ASN Public Information Committee Panelists: J. Ingmire, Director, Media Relations, JAMA. C. Gorman, Time Magazine. S. Borra, President, IFIC.

Part 2: How to Develop a Media Plan. P. Daniels. 3D Communications. Students and recent graduates are encouraged to attend.